There are four major design styles that we can use for making your card:
- Generic one color
- Multi-color
- Combination business card + appointment card
- Multi-Language/Multi-Lingual
Generic one color: We're all familiar with this style of appointment cards. It's a style that's been around forever, do doubt since the 1930s. The typical color is cyan/blue, white or maybe yellow, with black or blue inks used in the letters. This design style is functional, yet it gets the job done. Sometimes this can be all that you need: just a generic card with your medical/dental office title, address, phone, fax info...along with fill-in-the-blank fields to write in the date/time of the appointment, along with a line indicating whom it is for.
Multi-Color: This is our default design style. We have the same printing costs for the appointment cards, whether they are a generic color color or whether they have hundreds of colors, so we create our cards with a multitude of colors so that they can be attractive and memorable. This can make your cards more memorable for your patients, and could thereby help in reducing "no show" patients, which is a big contributor to lost revenue in medical and dental practices.
Combination Appointment Card - Business card: This is an excellent money saving idea, and because we have free back-sided printing, there will be no additional cost for this feature. The front side of the card can have all the info for your business card, including your company's logo and another professional medical or dental insignia, like the American Medical or American Dental Association insignias. There is one potential issue with this type of card: We use a soft matte uncoated card stock for our cards so that they can be written on., which of course is a requirement for their primary function as an appointment card. This type of card stock does not absorb ink as perfectly as a coated/glossy card stock does. Color shifts can occur, which most of the time will not be significant, However, if you need a 100% perfect color translation for one of your office's colors, then you need to understand that this is not possible using this particular card stock.
Multi-Language: We are seeing a large increase in requests for this type of appointment card, and with recent trends in this nation, it's clear why this is occurring, with a burgeoning Latino population, as well as large increases in Vietnamese. We generally design these cards with the English version on one side and the foreign language version on the other side. It is possible to squeeze both the English and foreign language side on one side to leave room for a business card on the other side, but this minimizes room on the front side for such things as a canceled appointment policy.